The purpose of this assignment is to analyze stockholders equity to recommend strategies for generating cash. Understanding a companys position as it relates to stockholders and stockholders equity is important when considering options and making decisions related to the strategies that should be implemented to generate cash for the company. The chief executive officer (CFO) of the company wants to generate cash for the organization and has tasked you to review the current stockholders equity position for the company and use your findings to recommend strategies for generating cash flow. The CEO has requested you summarize your findings in a memo that is addressed to the CFO, but one that could be shared with other stakeholders. Using the summary of your research, write a 500-word memo to the CEO explaining the pros and cons of issuing new stock, reissuing treasury stock (if applicable), and issuing convertible bonds. In addition, include your recommendations on how the company could generate cash from issuing new common stock, preferred stock, convertible bonds or reissuing treasury stock. Support your recommendations with examples that show the impact on cash. Submit the Excel file that contains your ratios and the Word file memo to LoudCloud. While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.