B232 MAR2011 Rasmussen College Module 4 T Shirt Company Marketing Channels Paper


Submit a 2-page paper in which you describe the marketing channels for your t-shirt company in the apparel industry. Your paper needs to be in APA format, include a title page, and a reference list.

T-shirt Company Marketing Channels (2 pages + Title Page + Reference Page)

Describe the marketing channels you will use to promote your t-shirt company to reach your targeted market. Describe the benefit and goal for each channel. Describe how you will measure the Return on Investment (ROI) for each marketing channel. Be sure to introduce you company in the beginning paragraph.

Introduce your company (1-2 paragraph)
Choose two traditional marketing channels.
Choose two digital marketing channels.
Why would each of these four channels be a benefit to your market?
What is the goal for each marketing channel?
How will you measure the Return on Investment (ROI) for each channel?

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