Case Carrefour in Asia


Identify opportunities and threats in the general environments in Asia. You may choose to analyze the general environment country by country or to concentrate on major countries.Define Carrefour’s international corporate-level strategy in Asia. Explain the rationale.Complete a comparative analysis of the mode of entry used in each of eight Asian markets where Carrefour competes. Explain its rationale.3 pages in length single-spaced with one inch margins all around and 12 point time new roman font.

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