Case Study 4: Zappos


Define SCM and how it can benefit Zappos. ?Explain CRM and why Zappos would benefit from the implementation of a CRM system.?Demonstrate why Zappos would need to implement SCM, CRM, and ERP for a connected corporation. ?Analyze the merger between Zappos and Amazon and assess potential issues for Zappos customers. ?Propose a plan for how Zappos can use Amazon’s supply chain to increase sales and customer satisfaction. ?

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