Define Shutterfly’s generic business-level strategy

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please read attached files and finish the 4 questions. (least 250 words each question)Questions: According to Housenbold, success is to “figure out what you’re good at, figure out where you can make money, and focus”. How is his remark related to strategic management? What industry is Shutterfly competing in? Use the five forces model to briefly analyze this industry.Define Shutterfly’s generic business-level strategy. Who is the targeted customer? What customer need does the company satisfy? How does the company use its competencies to satisfy the need?What challenges do you think Shutterfly currently has? What recommendations do you have?

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