There are 3 groups of questions: Introductory, Decision-Forcing, and Challenge.
Introductory Questions help you understand the case. If you can answer all of them, you are ready to take further analysis of this case. DO NOT answer them in your case report.
Decision Forcing Questions help you analyze Matsushitas and Sonys problems and solutions. You MUST answer these questions in your case report.
Challenge Questions help you evaluate Matsushitas and Sonys different supply chain management strategies. You MUST answer these questions in your case report.
What bad news had Mr. Yukio Shohtoku (managing director of Matsushita) been hearing?
What is the eradicating and creating strategy of Matsushita?
Why does Mr. Yoshihiro Taya (vice president of Sony MECS) worry about the cycle time of Sonys digital camera and camcorder products?
How did Sony reengineer its supply chain to reduce the lead-time of its digital camera and camcorder production?
Decision Forcing Questions
What are the differences between Matsushita and Sonys products?
What are the differences between Matsushita and Sonys supply priorities?
Why did Matsushita and Sonys former supply chains mismatch their product characteristics with their supply priorities?
What are the advantages of manufacturing in China? What are the disadvantages of manufacturing in China?
Whose supply chain reengineering strategy is a short-term solution and whose is a long-term solution?
What are the pros and cons of these strategies?
The report should be at least two pages, single space, 1 inch margins, and #12 fond.