Grantham University Week 8 Marketing Mix Discussion


Review and Reflect

Now that you’ve learned so many new things about marketing, this week’s discussion is an opportunity to review and reflect on the concepts and lessons covered in the past eight weeks.

What were the three most important things you learned?
Which lesson was the most difficult to understand?
Has your perception of marketing and its role changed since you have begun this course why or why not?
Do you have any thoughts on how you might apply these lessons in the future? Thanks for being a great class!

Please respond to the initial question by day 5 and be sure to post two additional times to peers and/or instructor by day 7. The initial post by day 5 should be a minimum of 150 words. If you use any source outside of your own thoughts, you should reference that source. Include solid grammar, punctuation, sentence structure, and spelling.

1.Stacy Willems

By taking this class I have learned that the company I work for does encourage it’s workers to volunteer, they also have a fund for employees that are going through an extreme hardship. I have also learned about the importance of tracking where your inventory is coming from and going.

I didn’t find anything to difficult to understand and my perception of marketing really hasn’t changed much just reinforced what I already knew.

I am wanting to start an Etsy store for embroidery products. This class will help me with that

2. Jasmine self

Good morning,

First off congrats on making it to week 8. I have learned many things over the previous weeks. The first thing I will like to brag about is about learning about the developing and managing products in week two. Another aspect is distribution decisions, promotion, communication strategies. Some other things that i learned were pricing and consumer behavior which was one of my favorites aspects to learn. It was very fun to me to learn he different approaches business use and methods they go by to get the public to purchase a product. Lastly I learned about ethics which was another lesson I enjoyed because, even in the business world a relationship between customers and employers are valuable concepts. Overall this class was very necessary and the teacher was very considerate and patient with me. Great Class.

Part 2

you need to find a business such as your employer, a company you support through your personal consumer buying behavior, or a business in your city that is successful and explain how each of the Four P’s of marketing mix work together in order to make this business a success. If one of the elements of the marketing mix was to be off balance with the other P’s would this change the success of the business? Why or Why not?

The requirements below must be met for your paper to be accepted and graded:

Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.
Attempt APA style, see example below.
Use font size 12 and 1” margins.
Include cover page and reference page.
At least 60% of your paper must be original content/writing.
No more than 40% of your content/information may come from references.
Use at least two references from outside the course material, preferably from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.

Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.

A detailed explanation of how to cite a source using APA can be found here (link).

Download an example here

Grading Criteria Assignments Maximum Points
Meets or exceeds established assignment criteria 40
Demonstrates an understanding of lesson concepts 20
Clearly presents well-reasoned ideas and concepts 30
Uses proper mechanics, punctuation, sentence structure, and spelling 10
Total 100

The four P’s are

1, Product

2. Place/distribution

3. Promotion/communication strategies

4. Price

Leave a Comment

Your email address will not be published. Required fields are marked *