Marketing management homework.
Question 1: Read the case study and watch the video posted below. Tropicana turned this dilemma around by introducing a new type of juice for the new design, and returning the original flavor back to the beloved carton. Take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to use the “straw in the orange” as effectively as possible. Provide a rationale for your response and do not duplicate your classmates responses.
* Question 2: From the scenario, prioritize the attributes of Golds Relings brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablets target market. Provide support for your response
MKT500 Week 4 Scenario Script_11-21-13.doc
I need 1-2 reference in a APA format