MGMT 6800 Business Policy and Strategy Discussion


Case Study: Chipotle

In a report of 750 words please address the following:

Does Chipotle have any core competencies, and if so, what are they?

What are the primary and secondary components of Chipotle’s value chain?

Which one of the five generic competitve strategies most closely approximates the competitive approach that Chipotle is employing?

What chief differences do you see between Chipotle’s strategy and the strategy being employed at Moe’s Southwest Grill?

Describe one (1) recommendation you would make to strengthen the company’s growth and profitability.

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