Description
Buy This, Not That” Please respond to the following:
Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).
Watch the video below titled Who are millenials? (4:50).
Marketing to Millennials by Chelsea Krost
Click here to view the video if not appearing or playing correctly above.
Then, analyze the key factors that should be included in a marketing communications strategy aimed at Millenials. Analyze the specific buyer behavior that would influence Millenials to make a purchase. Include examples to support your analysis.
And respond to:
Clemons
RE: Week 3 Discussion
COLLAPSE
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