MKTCB 574 University of Phoenix Marketing Social Mobile and Analytics Presentation


MKTCB/574: Marketing: Social, Mobile, And Analytics Comp 2

Part #1

Write a response to the following in a minimum of 500 words:

Consider a segment of the fast food industry such as pizza (Domino’s, Papa Johns) or burgers (McDonalds, Wendys), fried chicken, and so on. To ground your thinking, list the names of 5 companies from the segment you choose. Respond to the following:

What type of market data can these companies collect?
How might this data be used in a marketing planning?

Part #2

Write a response to the following in a minimum of 500 words:

Consider a product you are familiar with. Analyze its brand equity in the following areas:

Brand awareness
Brand loyalty
Perceived quality
Brand associations
Brand assets

Part #3

Find a current news article in which ethical or legal concerns have been raised regarding social media marketing.

Describe and analyze the issue and the impact it may have on current and future marketing strategies. Consider the following questions:

What impact might the issue have on children who use social media?
How does social media meet legal requirements for data sharing?
How does social media police ethical and legal issues?

Part #4

Download the Strategic Marketing Plan worksheet and complete Part B.


Part #5

Many digital and social media sites are widely used in marketing strategies.

Create a 10- to 15-slide presentation with detailed speaker notes and visual elements.

Complete the following in your presentation.

Identify a company that could benefit from better use of social media.
Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis.
Determine key performance indicators to measure the success of the online strategy.

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