SCM 800 Penn State University West Marine Case Discussion Forum


1. Based upon the concepts of CPFR, could you apply this program in a service industry (for example, transportation or maintenance channels)? What would be the pros and cons? What would be some potential benefits to gain and hurdles to overcome with such an approach?2. Based upon the previous modules—what other supply chain concepts, tools, techniques, etc. would you recommend (other than CPFR) that West Marine should pursue after it purchases Boat U.S.? (Be specific, give examples, and reference the item you decide to explore.)3. Collaboration in a CPFR sense requires much effort from all parties concerned. After your exploration of West Marine, what are some of the hidden problems that come to light after a firm tries to implement collaborative type techniques? (Be specific, give examples, and try not to use the most obvious ones.)

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