TU Marketing Segmenting the Company’s Target Market Discussion


Bartering is exchanging items without money. See an example in Oscar Mayer’s “The Great American Bacon Barter” Campaign HERE (Links to an external site.), where a fellow traded bacon for everything he needed on a trip across the entire United States. 1. Find an example of individuals/businesses in the news that are engaging in barter for goods/services. 2. Summarize the news story. Clearly identify the individuals/businesses/governments involved and what was traded. (Note: The trade should not include cryptocurrencies.) 3. Include a weblink to the news story and check to see if there is any update if the story is more than two years old.

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