UNI Buyer Behaviors Case Study


Integrated Marketing Communication –

Chapter 3: Buyer Behaviors

Examine the following websites. What type of information is provided? Which component of attitude is the site designed to influence: cognitive, affective, or conative? Explain why.

Kenneth Cole (http://www.kennethcole.com)
Starbucks (http://www.starbucks.com)
Cadillac (http://www.cadillac.com)
IKEA (http://www.ikea.com)

Review the trends in the consumer buying environment. Examine each of the following websites. Which trend or trends does each website seem to utilize on its website? Use screen shots to justify your thoughts.

Chipotle Mexican Grill (http://chipotle.com)
Visit South Walton (www.visitsouthwalton.com)
Ralph Lauren (www.ralphlauren.com)

d. Scott + Cooner (http://scottcooner.com

A member of the buying center has been asked to gather information about possible shipping companies for international shipments. Visit the following websites. What companies have the most appealing websites? Beyond online materials, what additional information do they need to supply to the buying center in order to win the contract?

ABC India Limited (www.abcindia.com)
SR International Logistics, Inc. (www.srinternational.com)
Allison Shipping International (www.allisonshipping.com)
Shipping International (www.shippinginternational.com)

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