Description
NEEDS 8 PAGES REPORT, AND 10 SLID PPT
Industry Report
Please select an industry and write a rigorous industry report for your selected industry that
incorporate the followings:
? The market structure of the industry by determining the concentration ratio in the
industry and how market structure affects the entry into the market
? The nature of industry and the network effects
? The production structure of the industry, initial capital requirements, sunk costs, and
economies of scale
? The prospect of industry in the future in regard to technological innovations
2. Company Report
Now assume you are managing a company in this industry and are asked to write a
Company Report about the long term strategic decision making of the company. The
purpose of this report is to recommend a few policies to the CEO that assures a
sustainable competitive advantage and long term profitability for the company.
Please include the following variables in your Company Report:
? Sustainable market share and how it can be achieved
? Branding, reputation, and a considerable base of loyal consumers
? The managerial efficiency in strategic decision making regarding:
o The integration and merger activity, vertical and horizontal integration
o Preventing entry of rivals by pricing and cost policies such as limit pricing,
predatory pricing, and raising rivals fixed or marginal costs