University of California Irvine Industry Report and Company Report Discussion



Industry Report

Please select an industry and write a rigorous industry report for your selected industry that

incorporate the followings:

? The market structure of the industry by determining the concentration ratio in the

industry and how market structure affects the entry into the market

? The nature of industry and the network effects

? The production structure of the industry, initial capital requirements, sunk costs, and

economies of scale

? The prospect of industry in the future in regard to technological innovations

2. Company Report

Now assume you are managing a company in this industry and are asked to write a

Company Report about the long term strategic decision making of the company. The

purpose of this report is to recommend a few policies to the CEO that assures a

sustainable competitive advantage and long term profitability for the company.

Please include the following variables in your Company Report:

? Sustainable market share and how it can be achieved

? Branding, reputation, and a considerable base of loyal consumers

? The managerial efficiency in strategic decision making regarding:

o The integration and merger activity, vertical and horizontal integration

o Preventing entry of rivals by pricing and cost policies such as limit pricing,

predatory pricing, and raising rivals’ fixed or marginal costs

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