Week 4 Discussion – Rachella Ramirez is the Marketing VP

Consider the following scenario: Rachella Ramirez is the Marketing VP for Sunbright T-Shirt LLC (STS). The company makes trendy t-shirts and sells them in mall kiosks, on Amazon, and on Woot.com, throughout the U.S. STS has 250 employees and is rapidly growing. However, the “new product line” division is struggling, and Rachella feels it is due to too many older employees who are not up on the new trends of their customers. She decides to do a few things to fix the problem. Here are her actions: media and research that addresses the following: https://www.eeoc.gov/age-discrimination https://www.businessnewsdaily.com/10726-how-businesses-can-avoid-age-discrimination.html

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