Why is customer service so important? Think back to an experience you have had with poor customer service from a heatlhcare organization. Whom did you blame for it? Do you know anything about the design of the organization involved? Do you think it was the fault of the individual(s) involved or could the problem have resulted from a poorly designed system? Would what you have learned in this chapter change your reaction to receiving poor quality service? How? Discuss the Effects of Cost Sharing and the effects upon medical services and healthcare quality.